汽車平台

同一平台的2007年式豐田Camry與Lexus ES四門轎車^[1]

汽車平台（英語：Car platform）是一種共享的機制，包括一般設計、工程與量產流程等面向。此外在許多外觀，甚至類型不同的汽車上也可能共用重要的零組件。共用汽車平台的汽車往往分屬不同，但相關的品牌。在汽車工業中應用汽車平台以降低成本，同時可在少數平台的基礎上開發產品。這也更進一步地允許汽車公司從相似設計的基礎上創造出不同型號的汽車。^[2]

定義和好處

平台共享是一種各廠牌在不同產品上應用相同組件的開發方法^[3]。其目的在於減少開發成本，並且得到更有效率的產品開發過程^[4]。藉着共用零組件，汽車公司能獲得降低採購成本的好處。然而這也同時限制了產品差異化的能力，甚至面臨失去原來已屬脆弱的產品獨特性。故汽車公司必須在降低開發成本，與減少產品差異化空間之間做出妥協^[3]。

範例

豐田TNGA平台
大眾集團MQB平台

參考資料

^ Edmonston, Phil. Lemon-Aid Used Cars and Minivans 2004. Penguin Group. 2003: 294 [6 November 2010]. ISBN 9780670043750. （原始內容存檔於2021-02-05）. if you ignore the hype, know how to separate symbol from substance, and are smart enough to know that most the high-end models don't give you much more than their lower-priced entry-level versions. For example, the Lexus ES 300 is a Toyota Camry with a higher price
^ Brylawski, Michael. Uncommon Knowledge: Automobile Platform Sharing's Potential Impact on Advanced Technologies, pre-print for the 1st International Society for the Advancement of Material and Process Engineering (SAMPE) Automotive Conference. International Society for the Advancement of Material and Process Engineering. 27–29 September 1999 [6 November 2010]. （原始內容存檔於2010年11月28日）.
^ ^3.0 ^3.1 Olson, Eirik L. The implication of platoformsharing on brand value. Journal of product and brand management. 2008, 17.
^ Robertson, David; Ulrich Karl. Planning for product platforms. Sloan management. 1998, 39.

外部連結

EE Times
Safe Car Guide
California government
Motor Authority
The Truth about Cars （頁面存檔備份，存於互聯網檔案館）
Motor Trend （頁面存檔備份，存於互聯網檔案館）

[1] Edmonston, Phil. Lemon-Aid Used Cars and Minivans 2004. Penguin Group. 2003: 294 [6 November 2010]. ISBN 9780670043750. （原始內容存檔於2021-02-05）. if you ignore the hype, know how to separate symbol from substance, and are smart enough to know that most the high-end models don't give you much more than their lower-priced entry-level versions. For example, the Lexus ES 300 is a Toyota Camry with a higher price

[Brylawski-2] Brylawski, Michael. Uncommon Knowledge: Automobile Platform Sharing's Potential Impact on Advanced Technologies, pre-print for the 1st International Society for the Advancement of Material and Process Engineering (SAMPE) Automotive Conference. International Society for the Advancement of Material and Process Engineering. 27–29 September 1999 [6 November 2010]. （原始內容存檔於2010年11月28日）.

[Olson-3] 3.0 ^3.1 Olson, Eirik L. The implication of platoformsharing on brand value. Journal of product and brand management. 2008, 17.

[4] Robertson, David; Ulrich Karl. Planning for product platforms. Sloan management. 1998, 39.

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定義和好處

範例

相關條目

參考資料

外部連結